diff -r d3c4368099ed -r 2e017696181f setup.py
--- a/setup.py	Thu Nov 14 11:33:05 2019 +0100
+++ b/setup.py	Wed Nov 13 21:52:25 2019 -0500
@@ -1191,6 +1191,8 @@
     'mercurial',
     'mercurial.cext',
     'mercurial.cffi',
+    'mercurial.helptext',
+    'mercurial.helptext.internals',
     'mercurial.hgweb',
     'mercurial.interfaces',
     'mercurial.pure',
@@ -1535,11 +1537,11 @@
 packagedata = {
     'mercurial': [
         'locale/*/LC_MESSAGES/hg.mo',
-        'help/*.txt',
-        'help/internals/*.txt',
         'default.d/*.rc',
         'dummycert.pem',
-    ]
+    ],
+    'mercurial.helptext': ['*.txt',],
+    'mercurial.helptext.internals': ['*.txt',],
 }