match: simplify the rust-side file pattern kind parsing
There's no need to add the ':' characters if
we're simply pattern matching against constants next.
{
"conduit_uri": "https://phab.mercurial-scm.org/api",
"phabricator.uri": "https://phab.mercurial-scm.org/",
"repository.callsign": "HG",
"arc.land.onto.default": "@",
"base": "hg:.^"
}